Can you tell from when the cell phone is no longer just a phone and has become an object that integrates camera, microphone, recorder, calendar, calendar, clock, television, calculator, flashlight and everything else that applications allow? The convergence of services is so common that we get used to so many features in one product! It is therefore important that each part of it has its value, no matter what its purpose. And today we will clear your doubts about packaging.
Is it possible to keep up with this market trend and make your packaging multifunctional? What other roles can they incorporate? Can I really increase the volume of my sales simply by investing in a new presentation? That's what we'll deal with now! Continue reading.

What are the types of packaging?
Among the main doubts when buying packaging for your company is the one that refers to the type of packaging. Know the most common ones that exist in the market:

Cardboard box
The carton is used to carry products, whether they are already packed or not, as is the case with soap. It has the packaging aimed at attracting the final consumer, but also needs another type of larger container, to be taken in bales from the factory to the distribution, and thence to the markets scattered throughout Brazil.
Thinking about it, the cardboard box fulfills this role well. It is a kind of standard packaging that any manufacturer needs to count as it will facilitate the logistics of delivering the products to the shelves.
Generally, cartons are in rectangular or square shapes to facilitate stacking. They have relevant information about products to guide distributors and dealers in general. Therefore, the lot, make, validity and quantity should be very explicit. Most of the time, this information is inserted by monochrome printing and comes at a very affordable price.

Tetra Pak 
The success of tetra pak yields many case studies to date. The invention is patented and was born in 1951 from the idea of ​​the Swedish Ruben Rausing who had lived in the United States in the 1920s. During this time he saw the popularity of self-service supermarkets, something unheard of in Europe. This has awakened in him the potential for packaged food. 
This is how this tool came to pack and preserve food. Currently, tetra pak is employed in the dairy industries, such as sour cream, condensed milk and whipped cream; in the beverage industry, such as soy juice and yogurt; and canned foods, such as green corn, peas, tomato extracts, etc. This packaging can be made in three types of materials: paperboard, 
polyethylene and aluminum foil. The trio offers plenty of resistance, mainly external backlight and temperature. 

Cartridge 
This is the most common type of packaging on the market. It is more flexible than a carton, but it offers more resistance than an ordinary sheet of paper.  Cereals, perfumes, teas and matches come in this format. Classic examples that use cartridge-type packaging are toothpaste or medicine boxes. The ideal is that it has locks, openings, handles or covers 
to stand out in the market. However, the cartridge is only used for solid products, never for liquids or cream. Overall, this material is great for imprinting your brand and abusing colors and information as it supports it well.

Sleeve
In Portuguese, the name of this type of packaging means glove. And the idea is just this: that the packaging is just the content. For example, just think of hard yogurt bottles or roll-on deodorant jars.
We also found this type in liquid soaps, softeners, bleaches, chocolate pots and soft drinks in pet bottles.
The advantage of the sleeve is that it offers its complete area for the printing of information about the product. It is more gain on brand exposure at the point of sale to attract the end consumer.

Stand up
Do you know the famous coffee refill? Usually it is packed by stand-up. This type of packaging allows the product to stand on the shelf, which ensures greater display for your audience.
Among its features are being more malleable and enable different formats. Some are metallic to protect foods such as tomato extract, liquid soap or milk powder, but they can also be transparent to display inside, such as canned olive packs, chia seeds or ration for your pets.
Some manufacturers bet on plastic zippered versions that, even after they are opened, can be sealed securely by the user. This is great for maintaining crispness and protecting food from insects.

How important is packaging?
Investing in packaging is directly influencing the production chain, distribution, sale and consumption of the product. It will ensure the integrity of your content to the end customer, as well as facilitate other aspects important to the industry, such as storage, distribution, identification and traceability.
A well-made packaging is safe and attractive for everyone. It relies on design and information that meets the expectations of legislation, clientele and distributors. Any modern management with clear growth goals should look for packaging with these attributes.

What can packaging do for my product?
If you invest in technology, production, inventory, logistics and marketing know that your final product needs a great presentation. Otherwise, the previous work of all the other sectors desanda.
A package adds value and brings practicality, convenience, ease of use, comfort, safety, product protection, personalization and meets the determinations of the laws that govern your branch.

What are functional packaging?
Do you remember the cell phone? It's been a long time, it's not just a phone. So is the trend for packaging. They need to be functional, that is, to offer something more, in addition to just protecting the product.
A clear example is when your frozen dessert already comes with a paletinha or your fried potato has a small container for the sauce. That adds value to the product. It's amazing when the pizza box turns into a board game or the glass jar turns into a beautiful decorative vase. Think about it!
I hope that your packaging doubts have been addressed, and you foster in your company the need for innovation and sustainability.