Unilever announced that it has entered into an agreement to acquire the personal care and household brands of Quala, a Latin American consumer goods company. Founded in 1980, Quala has a strong presence in ten Latin American countries: Colombia, Ecuador, Mexico, the Dominican Republic, Haiti, Peru, El Salvador, Honduras, Nicaragua and Guatemala, with a combined turnover of over US $ 400M 2016.

Paul Polman, Global President of Unilever said: “We are extremely pleased with the acquisition of Quala’s portfolio of personal and domestic care. Quala has been very successful in building strong and competitive local brands. The inclusion of these brands in our portfolio will consolidate our position in the hair category globally, and will contribute to our Oral Hygiene and Men’s Personal Care business, greatly complementing our existing offering. ”

Miguel Kozuszok, Executive Vice President for Latin America at Unilever added: “Quala’s brands will further strengthen our position in Latin America and expand our offer in markets such as Mexico, Colombia, Ecuador, Central America and Peru. We intend to make these excellent brands grow even more. ”

Quala’s personal and home care portfolio includes Bio-Expert, a hair brand with a strong natural positioning in line with current trends. Fortident, the second brand in oral hygiene in Colombia and Ecuador, with consistent growth in market share and Aromatel, a strong brand that quickly gained second place in softeners in Colombia and Ecuador, and will be a great complement to the Unilever’s laundry in these markets.

The conditions of the transaction were not disclosed. The acquisition is subject to regulatory approvals and custom closing conditions.

Source: Unilever.

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