In national territory, the public’s demand for more intelligent and visually attractive packaging is on the rise, especially in the metropolitan regions. This consumer change gives a large advantage to those who see the importance of good packaging: it adds value to the brand, facilitates consumer life, sells company values ​​and conquers buyers at the point of sale.

Some items may be a big differential in the time to come and should influence the thinking of the designer behind the design.

Interactivity:
Following the path of humanity for innovation, the packaging market could not leave out new possibilities for interaction with the public.

Today, the cost of making big changes is still high, but small ideas can add value and win the public’s sympathy.

A good example is the already known QR Code. Its packaging presence enhances the consumer experience and can pass information ranging from ingredients to ways to use the product and recipes. This technology increases people’s engagement with brands and is an effective decision-maker.

Sustainability:
Over time, knowledge about the environment and ecology is growing, especially in metropolises, and this is reflected in buying habits.

The same survey, Survey of Future Packaging Trends, says that today the most valued item, for 81% of professionals, is the convenience and ease that a packaging brings.But this number tends to change and expectations are that in 10 years the most important item is the ecological perception that the packaging passes. 45% of professionals bet on this. Recycling capacity and the possibility of recycling were also important items.

Practical Minimalism:
Together with the green packaging values, minimalism extends the vision of economy, simplicity and convenience. Increasingly the “less is more” reaches the average consumer.

And not just the design of the labels is affected by this view. Bottles that are smaller and smaller, more practical and with fewer materials that damage the environment are the trend and go hand in hand with the social changes of our times.

For the new urban profile of the young adults, packaging is easier to load and store, for housing more and more compact and habits that seek more practicality. Packaging with individual portions are on the rise.

What can be said is that the design of packaging continues with high demand, but increasingly demands originality, practicality and exclusivity, which will result in better sales performance. The Brazilian market and entrepreneurs should be more attentive to the work of graphic designers, in order to conquer the differential at the point of sale.

Source: Luiz Felipe Di Lorenzo – www.studiodilorenzo.com.br

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