Nestlé Brasil announces the entry into the premium chocolate segment, with the launch of the line Les Recettes de L’Atelier. Brazil will be the first country in Latin America where the new chocolates will be marketed.
Les Recettes de L’Atelier comes to the market in two formats: 100 grams and 115 grams. There are ten varieties in the tastes of milk and bitter, bringing options with pieces of nuts and natural fruits. The line was launched in Switzerland and France in 2014 and is now present in more than 15 countries.

The segment of premium chocolates represents today approximately 5% of the total of tablets commercialized in the Country and emerges with high potential of expansion in the market.