There are several ways to choose a package in a way that will arouse consumer interest. This will express the position of the brand and can be used as an advertising resource in the store, which will lead to a transmission of feelings that make customers feel like buying.

So choosing the right packaging for a product should have the same attention dedicated to the product itself as it is one of the most effective ways to win customers and positively highlight the company. Continue reading and understand more about it!

Packaging is the first marketing tool to delight customers Customers are careful in choosing products, and with easy access to information, the desire to know more about what they consume has increased significantly in recent years.

The values ​​of the company, especially about sustainability, have defined the choices, and this should be clear when the customer views a product on the shelf. Supermarkets, for example, have a huge variety of products on display; so the packaging needs to be well-crafted to delight the customer quickly and influence their power of choice.

The perfect packaging is more than just a wrapping In addition to enchanting the customer and highlighting the brand, the correct packaging will provide product safety and will ensure its quality, storage and durability during transportation and the time it will be on the shelf.

In this way, if the company wants its products to stand out from the customers, the following precautions should be taken in choosing the ideal packaging:

1. Determine the package structure Before developing a package, we must decide on the structure. What kind of box is best for your product? To make that determination, we ask many questions. Here are some points to consider when thinking about the best structure:

•What will be stored in the packaging? How much does it weigh? What are the dimensions of the product? How many pieces will be inside the box? Do they need protection ?;

•are there quality or performance specifications? Water resistance, grease barrier, external use, child safety, etc .;

•Do you need a space to view your product ?;

•What is your budget? What is the function of the packaging? Is it a gift package? Can packaging be passed on after purchase ?;

•how will it be sent ?;

•What are the requirements of the retail shelf where your product will be placed? Do the boxes need to be stacked?

The next step is to decide which type of carton is right for your product and brand:

Folding Boxes

Folding cards are boxes usually made of SBS or Kraft card. The art is printed directly on the folding carton itself. Folding cards are usually produced for easy transportation and storage.

Once they are ready to be filled, pre-glued flat cards can be put into shape by the end user. There are many types of folding cartons. 

The benefits found in this type of packaging are the speed and ease of production and storage, endless possibilities of carton sizes, shapes and styles.

Hard Cases

The rigid mounting boxes are made of heavier and thicker clusters. Once the frame is cut, it is formed and covered with a finer material that shows an art or graphics. The rigid boxes are shipped fully formed.

The benefits found in this type of packaging are the highest value of the product perceived by the customer, strong packaging, durable and better protection of the product, and there is no need for assembly.

2. Look for an authentic design With the vast amount of products competing for the attention of consumers, the choice of packaging should be authentic, without being generic or similar to competitors. The marketing project begins with the choice of personalized and original packaging that reinforces the company’s identity and product line. To design a product line, it is important to always design the packaging with a future-oriented look, investing in the creation of systematic projects that allow simple information changes for the entire product line.

3. Provide practical handling of the product The consumer will have much more interest in acquiring a product that is practical and functional. The choice of packaging should take into account innovative solutions that facilitate the use. Consequently, packaging that can withstand high and low temperatures are more attractive to the consumer. The functionality of the packaging must be guaranteed in a way that provides easy and safe handling of the product. For example, if the customer needs another object to open the package or has problems in storage, the chance of buying the product again decreases if he finds a packaging option that solves this difficulty. Another important detail is related to the size and capacity of the packaging. With the increase in people living alone or in smaller families, this detail is more relevant, because it avoids wasting space.

4. Demonstrate the quality of the product The appearance of the packaging is crucial, and this becomes prominent to the consumer amidst the huge variety of competing products. The quality of the product must be communicated on the packaging, according to its purpose and target audience. It is no use for the product to be the best in terms of raw material and processing / storage mode if it does not show the same care with the packaging. It should be the mirror of the product, and the customer, when viewing the packaging, should be immediately convinced of its quality. It is important to put yourself in the place of the consumer to know what their desires and expectations are, to align the aesthetic pattern with their yearning. While some consumers seek glamor and sophistication, others are interested in more sustainable and natural lines. So the definition of the target audience at that time is paramount.

5. Choose durable packaging The product passes through several locations before reaching the supermarket shelves. With this in mind, careful choice of conservation is essential to avoid endangering the health of the consumer and also not to cause harm to the company if the product gets in the way. The packaging should avoid the action of external agents that could deteriorate the product, such as microorganisms, humidity and light incidence. In this way, the shelf life of the product will be prolonged by the type of packaging chosen, which must be resistant during storage, distribution and consumption. Make sure that your packaging will result in shipping the product to the customer in excellent condition. In the long term, it will be more expensive to replace the product than to invest now in suitable packaging.