A dynamic family is moving, increasingly smaller com and rotins more intense urban centers. Given by Euromonitor, we indicate that in the last 20 years, there has been an increase of 332% in two lares as a resident. Além disso, a participação das mulheres no labor market, which cresceu em 112% no mesmo period, vem reduzindo o tempo disponível delas inside house and demanding conveniência e praticidade no day by day. This meeting is opening portholes for new categories of products, not format for snacks and prompt refeições, but tax rates of crescimento projetadas are 4.2% and 1.4% at year-end 2021.

Abre-se, então, espaço for experimentação de produtos that possam endereçar essas novas demands e as embalagens passam to perform a fundamental role as a difference between brands. Paste for example or segment of iogurtes. Traditionally, a category always sold in large packages to offer a safe custo for the whole family or smaller packages for crianças comerem com colheres, porém, these formats are quite inconvenient for on-the-go consumption, ou seja, na hora de levar e consumir or produto no trajeto for o trabalho ou escola. No entanto, já existem no mercado inovações that visam trazer essa praticidade for or consumer. Um bom exemplo é o lançamento da Danone, Danoninho To Levar, which traz o mesmo iogurte gives brand a pouch type packaging that contains an aluminum litter allowing the product to be refrigerated for five hours – ideal for a la lancheira das crianças.

The practice needs to be considered during the entire consumption process, from a time to serve and consume. For example, it does not adhere to a quick delicious recipe that can be brought to work, but that requires that the consumer should use utensils. Sodebo illustrates this exemplar muito bem, to his Pasta Box it offers a consumer or packaging that can be taken to or micro-waves and talheres so that the product can be consumed. It is necessary for companies to think of packaging that will lead to full experience.

As manufacturers produce two lutam products to maintain their consumer bases, no crise period, to create new occasions for consumption and an element to maintain a sustainable performance. Nesse sense, offer conveniência através das embalagens can be a fator of differentiation.

Disponível em: https://goo.gl/CB3ewH

Fonte: Euromonitor Blog.