In September, the new packaging of Atilatte products, a premium brand of yogurts, curds, cream and type A milk, began to arrive at points of sale. The labels, created by Melt Design, are sleeves and the contents inside the jars - which are more transparent - becomes more visible to the consumer.

According to the company's statement, the brand invested in research to create the design of the new products. In addition to packaging changes, products that were once known as "light" are now called "skimmed".

The yogurts have 500 g and 180 g packages (this last version won two new flavors: Passion Fruit and Natural with Honey).

Source: Media & Message

Available at: http://www.meioemensagem.com.br/home/ultimas-noticias/2018/09/28/atilatte-tem-nova-identidade-visual.html