Processors know that the design, shape, and color of their product packaging can affect consumer decision-making. The packaging needs to get attention and get the company message, and now, in some cases, it can also save space. See below for some innovative packaging concepts for dairy products, which are becoming increasingly competitive and innovative.

Grated cheese bags, which save space, are becoming the new norm. The design allows for more packaging on the shelf, but with the same amount of cheese.

Square packages that are easier to stack are increasing in the cheese, sauces and butter sectors. This is the case of the Klondike Cheese Feta Odyssey. The company changed its packaging which was a cup for a square packing in April.

Milk processors, such as Australia’s a2 Milk Co., are launching boxes that emphasize functional benefits using bold graphics and vibrant colors. According to a2 Milk’s chief marketing officer, Jim Smith, the goal with packaging was to convey uniqueness and tell the whole story of its benefits.

Chicago’s fairlife milk is packed in single-format bottles (resembling an hourglass with grooves for easy picking). The packaging brings several warnings about the functional benefits of milk as well as bold graphics.

These new True Dairy Flavors flavored milks, which resemble juice bottles, create a rainbow effect when placed side by side on the shelf.

Kemps chief marketing officer Derek Scott said transparent packaging is an emerging trend the company saw coming out a few years ago. With the launch of the Frozen Yogurt Shop in transparent packaging this year, the company discovered the perfect product to capitalize on that concept, he said.

Breile, from Unilever, has begun the trend of transparent packaging in frozen desserts. The company launched its Gelato Indulgences line in transparent packaging last year.

Artisa Fine Curd Cottage Cheese, from Smith Dairy, is a new product that brings fruit to the base. It is unique to the industry because of its individual and transparent portion packaging. The company spent 18 months researching consumer preferences about packaging styles and lids, which contributed to the final design. A clear emerging trend of consumers is the desire to see the product that is inside, according to the company.

Source: encurtador.com.br/jruwR